Mauser (mauser) wrote in manbashingads,
Mauser
mauser
manbashingads

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Quaker Oatmeal To Go

The Voiceover says "If you want all the flavor of Quaker Instant Oatmeal, get new Quaker Oatmeal to Go."

Sounds like a nice simple sales pitch, right? It's almost traditional. But the visual includes all the man-bashing and political correctness you can expect in AdWorld.

The Scene is what appears to be a crowded elevated train car. There's a man sitting with his briefcase on his lap, and stacked on it is a old-fashioned hotplate, a 2-quart pan of water, a bowl, and other accessories. He opens a packet of instant oatmeal and manages to get MOST of it into the bowl. Then he lifts up the pot of water, and his tie flops onto the hotplate and promptly catches on fire. He freaks.

Men are such idiots, aren't they? They're total clowns.

The black woman sitting across the aisle clearly thinks so. She has been watching this disastrous production. She then shakes her head with a pitying look, settles back into her seat, and goes back to eating her Quaker Oatmeal to Go bar.

Yeah, they got that extra racial oomph by not only positioning a man as stupid when compared to a woman (Which is required in commercials) but going for the extra points by making it a white man denigrated in comparison to a black woman.

(Mind you, this isn't MY opinion of race. Nobody's lower or higher than anyone else in my opinion, but it's pretty clear that there IS a ranking in AdWorld, and it is ALWAYS used to twist the knife in one particular direction.)
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