T-Mobile has a series of "Poser Mobile" commercials, which follow a standard plot. Guy goes to use his cell phone, these freaks in outrageous "ghetto" getups show up to tell him he's out of pre-paid minutes and when he says "But I just bought minutes!" they tell him about all the extra fees he's just racked up. Then the guy goes to the T-Mobile store, where a very attractive woman in business attire explains how their prepaid plan is so much more straightforward, and equips him with the right phone.
So, how does this script play out with a woman? Pretty much the same, except when she gets to the T-Mobile store, it's self serve. She doesn't need the help of the shapely spokeswoman to pick out the right phone for herself. She just picks it up, looks at the package, and nods making a satisfied sound and goes.
Only guys need help with Technology. Uh huh.